Which activities should top your business marketing list for the coming year? These 8 Guerrilla Strategies for 2008 have the power to dial-up buzz for your brand and generate more income for any money-making venture.
#1. More Face-to-Face Networking
Face-time creates preference, so join at least two strategically chosen organizations to expand your circle Elegant Lace Swarovski Crystals Sterling Chandeliers influence and position yourself to reel Swarovski Vintage 5401 Light Olivine Ab 8mm 5 bigger new business fish. Even consider getting involved with an influential church or non-profit and volunteering your services or skills. As follow-up, send your online newsletters to everyone you meet. Write a profile or blurb about those you specially wish to woo.
#2. Hone Your Niche
We can’t be all things to all people. Trying to work across too broad a spectrum dilutes your message, which weakens the power of your marketing punch. For example, if you target growing your online presence over the coming months, do it strategically. Search for small business forums in social networking sites. Join, participate, and showcase your knowledge through comments and authored articles, demonstrating to potential clients there (and those who’ll Swarovski 2005 Clownfish Pin Signed your thoughts thru search engine traffic) that you really know your stuff.
#3. Tend Garden Offline, In Your Own Backyard
Many Internet entrepreneurs are so busy beating the cyberbushes, they neglect to extend their services in the real world. Spend a few afternoons each month going from store to store in your community, speaking with business owners and merchants who might hire your services or buy your products. Learn what their relevant business challenges are and offer to submit a proposal, serving as their great, new solution.
#4. Regularly Post Press Releases Online
Immediately shift your mindset about what’s newsworthy. Start routinely shooting out press releases like it’s going out of style. Because these Swarovski Small Hedgehog Retired Original Box just the opposite is where it’s at. At least once a month, Sn080 Crystal Ab Starfish Swarovski Pendant Necklace and disseminate Nwt Auth D Swarovski Faceted Crystals Tiara 295 00 releases through free distribution sites if your budget’s tight. And then, repurpose them and submit versions at various free article marketing sites.
#5. Make Each Job Bid and Promotional Offer Irresistible
Always throw in an extra service — or two! Give a deeper discount or share more of your knowledge than a client or potential customer expects. Doing so fosters loyalty and makes for repeat customers. This also seeds word-of-mouth advertising, stimulate referrals, and earns you glowing recommendation letters — all of which send more business your way.
#6. Solicit Referrals via a Rewards Program
When new business is sent your way, be sure to thank Swarovski Crystal Pink Lighting Bolt Pin Signed vouched for you. In fact, 100 Swarovski Crystal Beads 4mm Bicone 5301 Blue Set this as a referral program with an attractive pay-off for those who mention you to colleagues and business associates. Doing so takes the power of word-of-mouth advertising to new heights, giving more people more reasons to sing your praises. Make doing business with you a fun, win-win.
#7. Practice PR 101 to Create Repeat Customers
Don’t lose touch once you’ve completed a transaction or the project ends. Keep your business top-of-mind. Conduct periodic outreach, offering a discount for your “preferred customers.” At the very least, send them your newsletters. Justice Law Scale Swarovski Crystal 24k Gold Plated Nib forward a news story that may benefit their business goals. Or promote their great reviews of your service or products on your brochures and website. And be sure to give them a link. They’ll come back for more of your stellar stuff the moment a new need arises.
#8. Just Can’t Do All of This?
Hire a public relations consultant, virtual assistant, part-time marketing representative, or any other expert to help with some of it. If press release writing simply isn’t your “thing,” their are plenty of online freelancers who’ll help strategize your stories and crank them out for you. Your time is valuable; there’s never enough of it. So delegate in 2008! If you have bigger fish to fry this year, create room to grow by getting yourself out of the pan!
Viqi French is the PR and Promotions pro behind PetLeopard.com, an online guerrilla marketing boutique. Her “fiercely strategic” marketing and publishing services include publicity online and offline, influencer relations, online marketing, ebook ghost writing, and SEO web content.
As seasoned Advertising and PR Agency executive, Viqi’s managed projects for several Fortune 500s including Wal-Mart, Toyota, Fannie Mae, McDonald’s, ExxonMobil and Procter & Gamble.
For more of her killer marketing tips, free ebooks and newsletter, visit: http://petleopard.com — or — http://fiercelystrategic.blogspot.com